Retailers
Consumer electronics
Home & living
DIY
Fashion
Sporting goods
Beauty
Specialty retail
Omnichannel & e-commerce
Strategy to execution
Turning complexity
into progress.
ERS Advisory partners with product-led businesses to solve complex commercial and organizational challenges — from defining the direction to making it work in practice.
Let's talk →01 Who I work with
Built for product-led businesses.
I work with retailers, consumer brands and inventory-driven businesses navigating the intersection of strategy, sales, assortment, inventory and execution.
Consumer Brands
Consumer electronics
Small domestic appliances
Smart home
Personal care
Home appliances
Lifestyle products
Inventory-driven Businesses
FMCG
Consumer goods
Wholesale & distribution
Importers & distributors
Light manufacturing
B2B product businesses
02 What I do
01Commercial
Excellence
Keep commercial performance on course when reality challenges the plan.
Revenue · Margin · Price · Sell-through
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01
Commercial
Excellence
Turn commercial strategy into a working management rhythm — connecting performance, priorities and decisions so teams can respond to everyday challenges without losing sight of the bigger objectives.
Typical focus areas
The question we help answer
Are we delivering the commercial plan, where are we deviating, why, and what are we doing about it?
02Sales & Stock
Planning
Turn planning from a process on paper into the way the business operates.
Forecast · Stock · Availability · Working Capital
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02
Sales & Stock
Planning
Build practical sales and stock planning cycles, ownership and decision routines that teams actually use — creating a planning-oriented organization across commercial, supply and finance.
Typical focus areas
The question we help answer
Do sales, stock and purchasing decisions operate from one realistic view of demand?
03Organization &
Operating Model
Design around the organization you actually have — not a template.
Ownership · Decisions · Ways of Working · Capacity
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03
Organization &
Operating Model
Shape structures and ways of working around your strategy, talent and team dynamics. Go beyond boxes, roles and RACIs to understand how people interact, where decisions really happen and what will work in practice.
Typical focus areas
The question we help answer
How should this organization actually work together to deliver its strategy?
04Sales Strategy
& Activation
Turn commercial opportunities into coordinated sales action.
Channels · Customers · Pricing · Pipeline · Growth
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04
Sales Strategy
& Activation
Bring channels, customers, pricing and commercial priorities together into a coherent sales approach — and create the focus, cadence and ownership needed to push performance.
Typical focus areas
The question we help answer
Where is the sales opportunity, which levers can we pull, and how do we mobilize the organization behind it?
03 How I work
Enable
Build the capabilities, structures and momentum needed to move.Work with the organization, not around it. Create ownership, capability and the conditions required for change to stick.
Reframe
Challenge assumptions and turn complex problems into clearer choices.Step outside established ways of thinking, identify what actually matters and redefine the question when necessary.
Simplify
Translate strategy into focused priorities and executable actions.Reduce complexity without losing substance. Make decisions understandable, actionable and measurable.
04 Experience & Impact
Experience that delivers.
A track record built through corporate leadership and hands-on advisory work — translating commercial ambition into measurable business outcomes
01 / CORPORATE LEADERSHIP · NETHERLANDSBuilding Scalable Sales Planning Capability
Transforming reactive inventory planning into a collaborative sales and operations planning capability for an omnichannel retailer with 100+ stores
−33%Stock cover
3 months to 2 months
3 months to 2 months
+6 ppOn-shelf availability over six months across approximately 2,000 SKUs
>95%Availability for top articles
The mission
Move from reactive inventory management to integrated S&OP, aligning commercial objectives, forecasting, purchasing and inventory decisions
Approach & execution
Established planning hierarchies, forecast methodology, tools, ownership and recurring decision routines; built and coached a dedicated planning team and strengthened supplier collaboration
The impact
Improved availability and working capital efficiency while embedding a planning capability subsequently adopted in other markets
Experience from a previous corporate leadership role, not an ERS Advisory client engagement
02 / CORPORATE LEADERSHIP · SMALL DOMESTIC APPLIANCESWinning Category Leadership Through Commercial Transformation
Building market leadership in Small Domestic Appliances while strengthening category profitability
#1Market position achieved in eight months
18% → 34%Annual like-for-like category growth following sales activation
+1.0 ppCategory margin improvement
The mission
Become the market leader in Small Domestic Appliances while improving category profitability
Accelerating sales & share
Identified market white spots and priority subsegments; built strategic supplier growth plans; redesigned assortment, marketing, pricing and the online and in-store shopping experience; equipped store teams with practical selling guides
Improving profitability
Optimized sales and purchasing plans, renegotiated supplier back-margin terms, refined pricing with elasticity insights and improved retail space productivity
Margin improvement: +0.7 pp from sales and margin mix and +0.3 pp from supplier back-margin terms and retail space reuse · Experience from a previous corporate leadership role
03 / ERS ADVISORY · ONGOING ENGAGEMENTScaling Commercial Performance Through Organizational Transformation
Strengthening the commercial organization and accelerating sales performance for a multi-brand, multi-platform distributor
The mission
Build a more effective commercial operating model and translate growth ambitions into actionable priorities across brands and channels
Organizational focus
Redesigning commercial roles, responsibilities and ways of working; strengthening sales planning and cross-platform performance management
Commercial focus
Identifying growth opportunities across brands, products and channels and mobilizing focused sales initiatives
Current independent ERS Advisory engagement · Outcomes will be shared after completion
Additional experience across markets
SpainReverse Logistics Transformation
Developed an improvement plan for a retailer’s 2MH reverse logistics setup, including target operating design and priority actions
NetherlandsCategory Management Technology Development
Led agile project management for the development of category management software for an optical retailer
PolandAssortment Management Improvement
Improved assortment management processes for a retailer
05 Who I am
Your headshot — replace with your own photo
Founder & Principal
Tuğçe Ersöz
Strategy background. Operator mindset.
I'm Tuğçe, the founder of ERS Advisory.
I've spent more than a decade working across management consulting, retail and consumer businesses, combining the structured thinking of a strategy consultant with the practical experience of leading teams, managing commercial performance and making difficult decisions in real business environments.
My career has taken me from Kearney to commercial leadership roles at MediaMarkt, working across international markets and complex organizations. Along the way, I've worked on commercial transformations, sales and stock planning, organizational design, supplier strategies and performance improvement.
Read my story +
What I've learned is that having the right strategy is only half the challenge. Making it work is where things get interesting.
I've seen how easily good plans can get lost between organizational structures, competing priorities, everyday commercial pressures and the realities of working with people. And I've learned that the most effective solutions aren't necessarily the most sophisticated ones — they're the ones that make sense for the business and the people who need to deliver them.
That's why I founded ERS Advisory.
I enjoy getting to the heart of a problem, challenging established ways of thinking and bringing clarity to complexity. I believe in working closely with teams, building on the capabilities already there and creating solutions that continue to work long after the project ends.
Clear thinking. Practical solutions. Real ownership.
Enable · Reframe · Simplify.
“I've sat on both sides of the table.”Clear thinking.
Practical solutions.
Real ownership.
06 Contact
Let's see if we're a fit.
Every business challenge is different. Let's have a conversation about yours, explore where I can add value, and see whether working together makes sense.
An open conversation
Free Introductory Consultation
30 minutes · Online · No obligation
A chance to discuss your priorities, ask questions and explore how ERS Advisory could support your business
Request your free consultation →Online calendar booking will be available once the scheduling link is connected